Terry Van Horne, Internet Marketing Master, Social Media Consultant and Cloudmixer Author

Written by: Terry Van Horne | November 15, 2009

Chances are we have never met because I seldom go to seminars and other SEO networking events, forums or discussion. I was thrilled to be given a chance to work with so many talented copy writers, bloggers, innovative web developers, Social Media consultants and marketers!

What the mind of man can conceive and believe, It can achieve.
Napoleon Hill~ Think and Grow Rich

My Passions!

Let me tell you a little  about my experience and what you can expect from me. I am an internet technology enthusist, passionate marketer with an opinion on most topics related to these fields. For around 15 years I’ve read about 2-4 hrs a day mainly SEO posts and articles which became just the same BS I’ve been reading for a decade and a half.

Lately my reading has been almost exclusively on Social Media marketing and developing metrics for measuring campaign success. The technology is also intriguing as I have some advertising and Twitter services projects in development under the CaSEM Technologies banner. Currently my development and venture company International Website Builders is working on a few Social and ecommerce projects.

My Peeves!

You should expect contrarian views and lots of rants from me because I think many of the old SEO techniques have been less effective and have been in constant decline for a few years.

It started with the Florida Update which introduced topic sensitivity to the algorithm which means it is now tougher for me to get in the top ten for search engine optimization, the crawling changes brought on by Big Daddy/Vince updates and Caffeine bringing improved computing power (speed/page load times) to add features like Social/Real Time Search (It will be spamalicious!).

Many of my rants will be on the state of the SEO and development communities. I started writing again because I think most of what’s in the SEO blogosphere (WODS, Waste of Disk Space) is regurgitated “content and links” advice that for the most part are becoming less effective techniques.

I am passionate about standards for the industry, as an OS (Original SEO), I am qualified to do this. I feel that the industry has gone from being about improving websites visibility to rankings at any cost or risk with little regard for conversion.

Often my rants will take the form of a Smackdown i.e. if you’re writing shite… I will call you on it! Same as I expect to be called on it if I write conjecture and present it as fact!

I am also a believer that to just cover Search Engine news without questioning the premise and all the repercussions for webmasters and marketers i.e. Google NoFollow paid link FUD is a total waste of time with little value. Might just as well read the Google Press release.

The Internet Marketer!

The only form of internet marketing I haven’t done for any amount of time is affiliate. That said, I’m planning to do more affiliate marketing now. I did newsletter marketing for years and from that came Webmaster T’s World of Design one of the oldest resources for SEO content on the net.  I also dabbled in article marketing but… stopped in 98 realizing site owners often removed credits etc making monitoring it a necessity therefore a drain on time resources, especially in 98.

To some extent TsWorld was a blog where I kept track of references I found on topics that interested me or were needed for web development.  Much of what I wrote between 95 and 97 is still the foundation for onpage optimization today.

In 2003 I moved my posting from Tsworld I founded SeoPros which later funded and continues to fund OSEOP an Ontario registered NFP Organization. From 2005 to 2007 I primarily ran a very large PPC Financial Services campaign for an offshore company.

In 2007 I retired choosing to day trade just in time for the Trust debacle in Canada and the greatest depression in a generation. Deciding my chances of emulating the Kennedy’s was low I found myself back in web development and marketing.

The Social Media Convert!

In July of 2009 I opened a Twitter account and my and I august wrote an article proclaiming my belief in Social Media Marketing. Four months later I broke an oath to never have a Facebook page. We figured at some point we could claim to be the only two Ca. not on it!

Sorry folks still a meat and potatoes guy…
*best Soup Nazi impression* – No images for you! *best Soup Nazi impression*

CyaAtdaTop!
T

Topics: Authors, Internet Marketing, SEO, Social Media, Technology, Web Site Design | View Comments