Archived; click post to view.
Excerpt: Creating something original doesn’t necessarily mean you need a massive budget or some new (and expensive) technology. Usually it takes a little creative thinking, out side the box, and of course a video camera.  Coca Cola have done a great job in getting some excellent branding views with this viral video currently doing the rounds on Youtube. Having set up a coke dispensing machine in a cafeteria they filmed the reactions of students in a kind of Big Brother, unscripted, and very natural way and it worked a treat.  Having a body of people interact with their product and end up smiling…

Happy Machine from Coke – Making viral video easy is a post from: Cloud Mixer - Mixing New Media Ideas

Archived; click post to view.
Excerpt: Rich snippets make a lot of sense and the new Google rich snippets have vastly improved what was served in the past. The really cool part is the rich snippet may even use a microformat if the webmaster has implemented them. IMO, a technique worth consideration is to force Google to use the snippet. My thinking is Google have matched the snippet to the query so… I’m thinking it looks pretty relevant and “clickable” to the user. Another bit of information I gleaned from the video was how the extra computing power which Caffiiene brings to the table could/is to be used to add features like ”rich snippets” indicating a possible rollout of…

Rich Snippets are Mega Cool! Google Writes Better Titles? NOT! is a post from: Cloud Mixer - Mixing New Media Ideas