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Excerpt: With the addition and rising popularity of Foursquare.com in the social scene, businesses have entered yet another new world of marketing. In this virtual community, customers aren’t just talking about your business, they’re using it. They can become the mayor, meet their friends, and find the best locations to eat, sleep, drink, and be merry. The Ups and Downs of Foursquare This online community/’game’ could easily create a strong customer base for businesses that choose to embrace the concept. As Foursquare recommends on its website, businesses can encourage participation in the community and visits by offering small incentives such as a discount,…

Foursquare, Marketing & Your Business is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: Seems Mr. Obama’s socialization of healthcare and banks has the search engines joining the fray. Thursday my Tweetdeck was lit up with the buzz of deals between Twitter and Bing and Google. Bing also signed a deal with the monstrous Facebook Social Networking mega site. These social networks will be sharing their feeds with these search behemoths’. Not unlike Mr. Obama’s tentative foray into social medicine and banking, the major search engine, that’d be Google, the lesser Bing, who it seems has  jumped in the deep end, only to find, it is actually the shallow end of the twitter pool.  I’ll explain…

The Socialization of Search! is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: I read a post today on Tech Radar that implied that twitter, facebook and social media in general was costing the British economy £1.38bn a year in lost revenue and income.  Quite honestly this made me laugh, especially after I read the first comment on the post which summed the “survey” up nicely in my mind. If your interested in reading the article, go right ahead: Twitter ‘costs Britain £1.38bn’ Stop wasting time Tweeting, beg British employers Centred on the UK alone and having surveyed only 1460 office workers about their use of social media and Philip Wicks, who conducted the…

Social Media costs business and the economy billions is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: What’s your brand?  Its not a simple question but its one being studied, analysed, developed and argued about on a multitude of levels as businesses and individuals work on establishing what their message and brand means exactly.  Its not unique to social media but it seems to be an issue that’s at the forefront of many minds moving within social media. So what about sharing a brand?  The guys at Spike TV made this video which I thought was a great way of sharing an already established brand. After all, both of these are aimed at the same market, so effectively…

Sharing a brand in Social Media is a post from: Cloud Mixer - Mixing New Media Ideas

If you aim to do business online then you may be interested in checking out the advice from the Invest Northern Ireland Forum which featured a heavy slant towards the use and adaptation of social media in business. The speakers give some excellent and sound advice on how to get involved and change your attitude and perception of doing business in the online format. Heres the Video, enjoy! If your interested in seeing some other videos from the Invest Northern Ireland check them out ton the Youtube page: http://www.youtube.com/user/InvestNIeBusiness

Invest Northern Ireland – Social Media and Online Marketing is a post from: Cloud Mixer - Mixing New Media Ideas