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Excerpt: With the addition and rising popularity of Foursquare.com in the social scene, businesses have entered yet another new world of marketing. In this virtual community, customers aren’t just talking about your business, they’re using it. They can become the mayor, meet their friends, and find the best locations to eat, sleep, drink, and be merry. The Ups and Downs of Foursquare This online community/’game’ could easily create a strong customer base for businesses that choose to embrace the concept. As Foursquare recommends on its website, businesses can encourage participation in the community and visits by offering small incentives such as a discount,…

Foursquare, Marketing & Your Business is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: Is your content really optimized to its fullest potential? I bet it isn’t. (flickrfavorites) Most of the time, when people think of good quality content, they often think of an informative piece that’s free of spelling and grammar errors. Well, I’m afraid this isn’t so. One spelling or grammar error, while not ideal, isn’t likely to cause the failure of a post or home page copy. Instead, a great blog post/article/whatever is optimized in such a way that it brings all of the various elements together seamlessly. And, if you want to see your content get more attention, do a better job of…

Four Ways To Optimize Website Copy and Online Content is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: Leo Laporte began “This Week in Tech” and “TwiT” network of podcasts talks quite frankly in front of the Online News Association with an explanation of his experiences and business model targeted at niche and dedicated markets rather than the old model of vast, unassuming and uninterested groups.  Sound familiar? Very revealing and well worth the 40 minutes to watch. He points out that we have and currently are involved in a communication revolution that historically has been experienced and proven and occurred before, from the ancient days of hand written scrolls to the creation of moveable type and the printing…

TV is dying – broadcasting the new media model is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: If I told you I was giving away a few hours of free copywriting, but you would have to choose whether it was high, mid, or poor quality, which would you choose? I’m willing to bet you’d want nothing but the best. When money’s not an object, we all want the very best. If we didn’t there’d be something wrong with us, right? So, here’s a little food for thought: what would your answer be if I told you that you’d have to pay for it? Would you still be willing to pay extra to have the very best copywriting, or…

Is Quality Copywriting Worth the Expense? is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: I was privileged to be invited by the newly formed Samsung Test Lab team to the IFA Show in Berlin on 6th and 7th of September. It really looks like companies, even the really big companies like Samsung are starting to take social media seriously by integrating new ways of digitising social media than just through a web browser. On display at the show there were some new products like the 3D TV, a dual screen didgital camera, laptops that have battery life for up to 9 hours, but one of the things that caught my eye was the “Internet TV”. Basically, its…

IFA Tech Show Berlin 2009 – Samsung Booth is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: Social Media is on the rise and New Media is appearing every day, but if your late to the game or fell like you missed the boat don’t fret, its never to late to start and the great thing is your free to do so with whatever applications you want and to whatever degree you want. Sometimes though, its nice to know a little more. How is Social Media all linked up Social Media is linked up like a big ball of string.  In fact its a couple of different balls of string all intertwined and made into a big ball and that’s…

New Media and Social Media Basics is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: Hi all. Well as we kick of on cloudmixer.com I thought it would be a good idea for all the authors to introduce themselves and show of some of the skills they have at their disposal.  Of course this translates as gratuitous self indulgence in one way but then again, what the hell, its all about the people isn’t it! The guys and girls who will be writing here are top quality, that I can guarantee, and cover a wide range of skills in the new media and internet industries. They will all be offering up advice on their respective expertise in…

Introducing Cloudmixer and the Authors is a post from: Cloud Mixer - Mixing New Media Ideas