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Excerpt: Welcome to part two of understanding color. We’re going to look at each individual hue and what they communicate. Each color has its own unique qualities that resonate with certain personality types, and when trying to design for a certain market this information can be invaluable. Sometimes, colors can mean different things to different cultures but generally they share common meaning. For example, traffic lights throughout the world use green for “GO” and red for “STOP”, these colors, establish an instant connection so understanding and establishing the right connections is critical when using color. Interestingly, scientists believe, our brain perceives…

Understanding Color and Color Theory in Graphic Design Part 2 is a post from: Cloud Mixer - Mixing New Media Ideas

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Excerpt: Following last weeks post outlining the elements of graphic design, this week we´re going to take a more in depth look at the element of color. I’ve dedicated two posts to color because its such an important and fundamental part of design and its needs serious attention. Color creates mood within a design and contributes to the overall experience for your audience. Human emotions are very often triggered by color and you need to know what colors trigger which emotions. Cool colors like blue and green can evoke a sense of tranquility and calm, while warm colors like red or orange can…

Understanding Color and Color Theory in Graphic Design Part 1 is a post from: Cloud Mixer - Mixing New Media Ideas