Sharing a brand in Social Media

Written by: | September 27, 2009

Sharing a brand in Social MediaWhat’s your brand?  Its not a simple question but its one being studied, analysed, developed and argued about on a multitude of levels as businesses and individuals work on establishing what their message and brand means exactly.  Its not unique to social media but it seems to be an issue that’s at the forefront of many minds moving within social media.

So what about sharing a brand?  The guys at Spike TV made this video which I thought was a great way of sharing an already established brand. After all, both of these are aimed at the same market, so effectively they are drinking from the same cup, so why not work together and strengthen each other by sharing the brands.

If your not familiar with Spike TV, according to Wikipedia:

Spike (formerly called Spike TV), a division of MTV Networks, is an American cable network designed for an audience described demographically as “young adult males”. Today, after several changes of ownership and name, Spike operates as part of MTV Networks, owned by Viacom and is one of 4 to not belong to a brand.

Boy, do they know their brand.

Stars Wars, as we all know is massive, in fact, massive isnt a big enough word, its beyond massive and its the “young adult males” playground, not exclusively, but most definitely in a major segment.  Spike TV created a few sketches that although we laugh at them and enjoy them, also include some very distinct messages that resonate with “young adult males”.

  1. Competition can bring out a guys dark side.
  2. Never assume cute means harmless.
  3. When Challenged, there is strength in numbers.
  4. If a guy looks dangerous he probably is.
  5. All these messages are tailed by “There is much to learn”

The whole reason for the clip was to promote the broadcasting of all 6 Star Wars Movies on Spike TV and with this clip they managed to associate and algin their brand with the Star Wars franchise really effectively while still poking fun at it and touch a nerve with their target market, very smart indeed.

Now this is out of the majority of peoples leagues obviously.  We don’t all run and operate TV channels but that doesn’t mean that we cannot combine services and businesses where the sharing of a brand can benefit both parties and achieve a mutually beneficial result.

What businesses could you work with to expand your profile, who could you work with to increase your brand and how can you help them in the process (if you cant think of any then… oh dear.) Look at who you are associated with already, whose services are you using and can that relationship be developed and increased?

When you do think of some, get in contact with them and express the wish to move forward with an idea or proposal, get it “on paper” solidify it and move forward, otherwise everyone will be missing out on these simple yet effective opportunities.

Sharing a brand in Social Media

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Posted on 27 September 2009 by Justin Parks

Justin has extensive experience in the on line world having been involved in website design and creation putting businesses on line since 2001. Strategy implementation, project management, design, process, social media, seo, you name it he's done it.

has written 14 articles for Cloud Mixer

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