Comments on: Is Quality Copywriting Worth the Expense? http://www.cloudmixer.com/quality-copywriting-worth-expense/ Mixing New Media in a Mind Cloud Wed, 28 Jul 2010 13:11:59 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Why I’m Not Cheap and Why That’s a Good Thing | Angie's Copywriting Services http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-232 Why I’m Not Cheap and Why That’s a Good Thing | Angie's Copywriting Services Mon, 21 Jun 2010 13:21:30 +0000 http://www.cloudmixer.com/?p=236#comment-232 [...] Is Quality Copywriting Worth the Expense? [...] [...] Is Quality Copywriting Worth the Expense? [...]

]]> By: Angie Haggstrom http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-160 Angie Haggstrom Wed, 23 Sep 2009 16:28:48 +0000 http://www.cloudmixer.com/?p=236#comment-160 Hi Frank,<br><br>If it got you to consider your own copy, then my work here is done ;) Glad you found it interesting! (And I'm happy to chat with you anytime!) Hi Frank,

If it got you to consider your own copy, then my work here is done ;) Glad you found it interesting! (And I'm happy to chat with you anytime!)

]]> By: FrankKnipschild http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-159 FrankKnipschild Wed, 23 Sep 2009 12:37:16 +0000 http://www.cloudmixer.com/?p=236#comment-159 Really made me think about our own copy and i realize i need to pay attention to it. I'll be in touch Angie :-) Really made me think about our own copy and i realize i need to pay attention to it. I'll be in touch Angie :-)

]]> By: Angie Haggstrom http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-23 Angie Haggstrom Wed, 23 Sep 2009 11:28:48 +0000 http://www.cloudmixer.com/?p=236#comment-23 Hi Frank,<br><br>If it got you to consider your own copy, then my work here is done ;) Glad you found it interesting! (And I'm happy to chat with you anytime!) Hi Frank,

If it got you to consider your own copy, then my work here is done ;) Glad you found it interesting! (And I'm happy to chat with you anytime!)

]]> By: FrankKnipschild http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-21 FrankKnipschild Wed, 23 Sep 2009 07:37:16 +0000 http://www.cloudmixer.com/?p=236#comment-21 Really made me think about our own copy and i realize i need to pay attention to it. I'll be in touch Angie :-) Really made me think about our own copy and i realize i need to pay attention to it. I'll be in touch Angie :-)

]]> By: Angie Haggstrom http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-20 Angie Haggstrom Tue, 22 Sep 2009 20:15:11 +0000 http://www.cloudmixer.com/?p=236#comment-20 Thanks Glenn, unfortunately so many people never stop to think of these things until it's too late. And lets face it, with so many companies reaching into the same pockets, for the same consumer dollars, there really isn't room for experimenting with copy. Thanks Glenn, unfortunately so many people never stop to think of these things until it's too late. And lets face it, with so many companies reaching into the same pockets, for the same consumer dollars, there really isn't room for experimenting with copy.

]]> By: Angie Haggstrom http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-19 Angie Haggstrom Tue, 22 Sep 2009 20:12:03 +0000 http://www.cloudmixer.com/?p=236#comment-19 Hi mjces,<br><br>Validating your services and convincing the client of that isn't easy, but it's the perfect opportunity to stretch your copywriting muscles. What makes you better and different than anyone else? What makes the content you write better than the content generated by machines? What will the customer gain when they hire you as a writer? <br><br>The idea is to show that you are a far better option and the client would be doing himself a disservice by not hiring you. By the time you're done telling him about how he'll benefit from hiring you, he'll completely forget about using previously distributed content or any other option he may have been considering. He won't be willing to accept anything less than you.<br><br>Once you figure out the information your potential clients need, you need to decided where this information needs to be presented and which format will work best? Will you include it on your website? If so, where? Will you use a client brochure? Hi mjces,

Validating your services and convincing the client of that isn't easy, but it's the perfect opportunity to stretch your copywriting muscles. What makes you better and different than anyone else? What makes the content you write better than the content generated by machines? What will the customer gain when they hire you as a writer?

The idea is to show that you are a far better option and the client would be doing himself a disservice by not hiring you. By the time you're done telling him about how he'll benefit from hiring you, he'll completely forget about using previously distributed content or any other option he may have been considering. He won't be willing to accept anything less than you.

Once you figure out the information your potential clients need, you need to decided where this information needs to be presented and which format will work best? Will you include it on your website? If so, where? Will you use a client brochure?

]]> By: Readers don’t notice poor copy – They FEEL it. Here’s why… http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-18 Readers don’t notice poor copy – They FEEL it. Here’s why… Tue, 22 Sep 2009 04:45:32 +0000 http://www.cloudmixer.com/?p=236#comment-18 [...] her recent excellent post, Is Quality Copywriting Worth the Expense?, copywriter Angie Haggstrom suggests that copywriting clients who accept poor quality (i.e. cheap) [...] [...] her recent excellent post, Is Quality Copywriting Worth the Expense?, copywriter Angie Haggstrom suggests that copywriting clients who accept poor quality (i.e. cheap) [...]

]]> By: mjces http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-17 mjces Mon, 21 Sep 2009 22:44:44 +0000 http://www.cloudmixer.com/?p=236#comment-17 Sadly, this 'belittling' of quality copy is very real. I have had clients who would say that as long as people can read the copy, it would work just fine for them. <br><br>Your discussion about educating people on the necessity of always going for high quality copy is a great idea. But how? All I can see is the haggling part of the freelance writing business will take longer when you also try to educate your clients about this. But I value the importance of this idea and I'll think of how to best do it. Sadly, this 'belittling' of quality copy is very real. I have had clients who would say that as long as people can read the copy, it would work just fine for them.

Your discussion about educating people on the necessity of always going for high quality copy is a great idea. But how? All I can see is the haggling part of the freelance writing business will take longer when you also try to educate your clients about this. But I value the importance of this idea and I'll think of how to best do it.

]]> By: divinewrite http://www.cloudmixer.com/quality-copywriting-worth-expense/#comment-16 divinewrite Mon, 21 Sep 2009 22:30:53 +0000 http://www.cloudmixer.com/?p=236#comment-16 Nice post, Ang. I particularly like "you need to build the elemental foundation of trust". As I look around, most copy seems to have been written without this in mind. Also, I agree with Justin. Your discussion of voice is very well put. By accepting low quality copy, you're endorsing it, and equating it with your brand. Nice post, Ang. I particularly like “you need to build the elemental foundation of trust”. As I look around, most copy seems to have been written without this in mind. Also, I agree with Justin. Your discussion of voice is very well put. By accepting low quality copy, you're endorsing it, and equating it with your brand.

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