Comments on: Is Quality Copywriting Worth the Expense?

By: Rebecca

Rebecca — Sun, 09 Jan 2011 01:05:00 +0000

Recently a client asked us to negotiate on price. “If we have you do all our copywriting,” he said, “could you give us a break on price?” He pointed out that we charged quite a bit more per hour than his previous writer. On further discussion, it turned out that the previous writer spent four hours doing a job that took me 30 minutes. The client agreed that my quality was much higher as well. It sounds like I’m bragging, but I bet that most professional writers have had similar experiences.

The truth is, quality copywriting isn’t even always more expensive. A poor quality writer who has to struggle with the language or whose work has to be edited and perhaps submitted to many places before it can be placed — well, the cost is higher even before you consider ROI.

By: Why I’m Not Cheap and Why That’s a Good Thing | Angie's Copywriting Services

Mon, 21 Jun 2010 13:21:30 +0000

[...] Is Quality Copywriting Worth the Expense? [...]

By: Angie Haggstrom

Angie Haggstrom — Wed, 23 Sep 2009 16:28:48 +0000

Hi Frank,

If it got you to consider your own copy, then my work here is done ;) Glad you found it interesting! (And I'm happy to chat with you anytime!)

By: FrankKnipschild

FrankKnipschild — Wed, 23 Sep 2009 12:37:16 +0000

Really made me think about our own copy and i realize i need to pay attention to it. I'll be in touch Angie :-)

By: Angie Haggstrom

Angie Haggstrom — Wed, 23 Sep 2009 11:28:48 +0000

Hi Frank,

If it got you to consider your own copy, then my work here is done ;) Glad you found it interesting! (And I'm happy to chat with you anytime!)

By: FrankKnipschild

FrankKnipschild — Wed, 23 Sep 2009 07:37:16 +0000

Really made me think about our own copy and i realize i need to pay attention to it. I'll be in touch Angie :-)

By: Angie Haggstrom

Angie Haggstrom — Tue, 22 Sep 2009 20:15:11 +0000

Thanks Glenn, unfortunately so many people never stop to think of these things until it's too late. And lets face it, with so many companies reaching into the same pockets, for the same consumer dollars, there really isn't room for experimenting with copy.

By: Angie Haggstrom

Angie Haggstrom — Tue, 22 Sep 2009 20:12:03 +0000

Hi mjces,

Validating your services and convincing the client of that isn't easy, but it's the perfect opportunity to stretch your copywriting muscles. What makes you better and different than anyone else? What makes the content you write better than the content generated by machines? What will the customer gain when they hire you as a writer?

The idea is to show that you are a far better option and the client would be doing himself a disservice by not hiring you. By the time you're done telling him about how he'll benefit from hiring you, he'll completely forget about using previously distributed content or any other option he may have been considering. He won't be willing to accept anything less than you.

Once you figure out the information your potential clients need, you need to decided where this information needs to be presented and which format will work best? Will you include it on your website? If so, where? Will you use a client brochure?

By: Readers don’t notice poor copy – They FEEL it. Here’s why…

Readers don’t notice poor copy – They FEEL it. Here’s why… — Tue, 22 Sep 2009 04:45:32 +0000

[...] her recent excellent post, Is Quality Copywriting Worth the Expense?, copywriter Angie Haggstrom suggests that copywriting clients who accept poor quality (i.e. cheap) [...]

By: mjces

mjces — Mon, 21 Sep 2009 22:44:44 +0000

Sadly, this 'belittling' of quality copy is very real. I have had clients who would say that as long as people can read the copy, it would work just fine for them.

Your discussion about educating people on the necessity of always going for high quality copy is a great idea. But how? All I can see is the haggling part of the freelance writing business will take longer when you also try to educate your clients about this. But I value the importance of this idea and I'll think of how to best do it.