Getting More From Your Online Content: SEO VS Conversion
Written by: Angie Haggstrom | January 12, 2010
Copywriters have a big job to do. They need to write content that brings in traffic using the right words and keep your site at the top of the search results (SEO), but it also needs to convince web visitors to follow your call to action. This often leaves site owners with a conundrum:
Do they post SEO content and make sure their site is found? Or do they post good content and forget about all that SEO mumbo jumbo stuff?
You want to know the secret? Both. It is literally impossible to write good content without some SEO keywords in it because you can’t write about ‘cookies’ without mentioning ‘cookies’ or other related words. And, you can’t have good quality SEO copywriting without good content because if it sounds awkward and has glaringly obvious keywords, it isn’t as high in quality as you think. Even more importantly they have to work together in order for your website to get traffic and convert that traffic into sales, signups, or whatever goal it is you’re trying to achieve.
The following video is done by a good friend of mine, blog consultant and coach Michael Martine. I’ve had the pleasure of meeting Michael through his blog and on Twitter, and have been fortunate enough to learn a lot from him. Now, you can too! Here’s Michael’s view on SEO vs good content:
Topics: Copywriting, SEO | View Comments
Posted on 12 January 2010 by Angie Haggstrom
A resident of Saskatchewan, Canada, Angie is the founder of Angie's Copywriting where she's the Senior Copywriter, writing coach, and content consultant for Fortune 500s, new entrepreneurs, and everything in between. She's also a contributing author for several industry-leading publications, newspapers, and magazines covering topics such as SEO, social media, branding, marketing, and business. You can find her on Twitter (@AngsCopywriting), LinkedIn, or follow her using Google Reader.
Angie Haggstrom has written 9 articles for Cloud Mixer
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