Google SEO Side Show on Video!

Written by: Terry Van Horne | January 22, 2010

The Google Search Side show on Video is my attempt to entratin you with something new! So here I am going to sum up the problems I see with Google search. The catch is I’m going to do it with videos slideshows and music.

Personal Search:

Well this was getting the rounds heavy in the dojo the other daty and well this sums up just how pervasive Personal Search is. Goes beyond Cookies is at least IP aware, specially if you have any Google account… and other than my brother I don’t know anyone who doesn’t.

Google Social Strategy:

Fails miserably because it’s now creating “the follower economy” to replace “the link economy” it created with the same reckless abandon it did with PageRank! Talk about head in the sand!

IMO, the key metric in Social is Influnce. It is huge in Social because more than anything Influence is the key variable standing between 00′s seeing something and it going Viral and millions seeing it. This is a great slide presentation (possibly shown at Pubcon) on Influence Advertising by Brian Carter. It also has some other interesting jargon like “Social Capital” which I thought were great ways to describe these metrics. Brian is a leader in the field of Influence based advertising with TweetROI.

Pay Per Influence: Monetizing Twitter

View more presentations from Brian Carter.

Universal Search:Real Time Search

So this was the best part for me! I get to use a song by Matthew Good, because we all know his is the epitome of rediculous Twitter following. Follows 2 and has 800,000 + followers. As I’ve said earlier Google’s decision to use followers shows just how misguided they are telling eveyone their algo is dumb as a fencepost and based on wonky Social premises dismissed years ago.

And the beauty part is the vid uses Matthew’s Last Parade as the music for a tribute to the great Mats Sundin, in my books second only to Davie Keon as the greatest to where the glorious Blue and White! So I have now scored a hat trick combining my favorite Hockey palyer, my current favorite song and as always my first love SEO or as we now call it Website positioning because SEO is Dead!

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Topics: Internet Marketing, Social Media, Technology, Twitter | 15 Comments »

Posted on 22 January 2010 by Terry Van Horne

Terry is the Founder of SeoPros and a 15 year verteran of web development presently working out of his consulting and development firm International Website Builders Terry's interests are primarily about the Socialization of Search and what he's finding in his analysis of Social Web traffic and applications like Twitter.

Terry Van Horne has written 10 articles for Cloud Mixer

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