Rich Snippets are Mega Cool! Google Writes Better Titles? NOT!
Written by: Terry Van Horne | December 3, 2009
Rich snippets make a lot of sense and the new Google rich snippets have vastly improved what was served in the past. The really cool part is the rich snippet may even use a microformat if the webmaster has implemented them.
IMO, a technique worth consideration is to force Google to use the snippet. My thinking is Google have matched the snippet to the query so… I’m thinking it looks pretty relevant and “clickable” to the user.
Another bit of information I gleaned from the video was how the extra computing power which Caffiiene brings to the table could/is to be used to add features like ”rich snippets” indicating a possible rollout of caffiene has been going on even before they released the sandbox. IMO, little refinements and improvements will be made using the increased computing power available by the recent changes.
Now, Matt claims that when Google changes a title it’s because they believe in some way that they can write a better Title than I, someone who has been writing headlines for a few decades.
Later I’ll give you an example of this problem using SeoPros. Note the case on SeoPros. That’s kind of a branding thang… since abandoned because… naw, no whining!
So, in the video Matt provided a few examples for why they felt it necessary to re-write my well thought out title to provide this beauty:
Is this a Title #Fail
Note the case in that image? SEOpros which is the same as ODP title… so being the logical guy I am I have used every known way to control it including what Micheal Wilson said was a special ODP title tag. Nope! So I’ve been trying for over two years to tame it… nope this is a big hairy Googley beasty… but alas.. Is Google right? SEOpros.org is a better title than my title: Search Engine Optimization Professionals Organization and SEO consultant directory
I’ll let you judge that for yourselves, but, for me in this case, Google’s ridin’ the #FailWhale with the Title re-writing! #jussayin
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Topics: Ranting Corner, SEO | View Comments
Posted on 03 December 2009 by Terry Van Horne
Terry is the Founder of SeoPros and a 15 year verteran of web development presently working out of his consulting and development firm International Website Builders Terry's interests are primarily about the Socialization of Search and what he's finding in his analysis of Social Web traffic and applications like Twitter.
Terry Van Horne has written 10 articles for Cloud Mixer
