Getting smart with searching on the search engines

Written by: | October 24, 2009

Sometimes its great to take a step back and have a good look at the industry you work in and remind yourself that while you continually read, research and engage in conversations with your peers and clients regarding search engine optimisation, the advancements and new features that appear are not necessarily the best means or methods to utilise when working on a website.

Getting smart with searching on the search enginesRemember the end user

One of the most important, and probably most overlooked parts of search engine optimisation is the actual users you are trying to reach so its healthy to take a minute and reflect on how they interact and use the search engine to find exactly what thjey are looking for.

Old habits die hard for users and no matter how many options their are on offer, what refinements and filters they can employ, and how they actually indulge in making a search we, as web designers, developers or SEO’s, have to keep pulling our selves back to the basics.  Its all to easy to get carried away on the new media and technology advancements that are being offered.

Simplify search

That is why I love simplicity.  It remind me that you don’t have to be a genius to use search engines, and all of us, as users and creators, would do well to remember just who we are aiming to reach in our efforts.

That’s not to say that we cant offer some tips and advice on search to people either. Simplifying and explaining these tips though is something I often find myself repeating to people on a regular basis, which is why I love videos like this.  It serves to remind me that search is simple for the vast majority of us while at the same time, it helps explain the way search engines work and can be used in a smart way.  Gotta hand it to the guys at Common Craft, they know how to make things simple.

Take a minute to watch the video, no matter if your an expert SEO, avid internet surfer, or a casual searcher, it will bring a smile to your face when you remember just how simple things can and should be.

Getting smart with searching on the search engines

Be Sociable, Share!
  • Getting smart with searching on the search engines

Topics: SEO | 1 Comment »

Posted on 24 October 2009 by Justin Parks

Justin has extensive experience in the on line world having been involved in website design and creation putting businesses on line since 2001. Strategy implementation, project management, design, process, social media, seo, you name it he's done it.

has written 14 articles for Cloud Mixer

  • http://topsy.com/tb/bit.ly/QAEAZ Tweets that mention Getting smart with searching on the search engies | Cloud Mixer – Mixing New Media Ideas — Topsy.com

    [...] This post was mentioned on Twitter by justinparks and cloudmixer, topsy top5k. topsy top5k said: Blogged:- Getting smart with searching on the search engies http://bit.ly/QAEAZ [...]