Here is my 2ç… It goes without saying when you write for yourself rather than a client there has to be a shift in thinking. One of the important things we have noticed is clients for the most part have no clue why they are ordering articles from us. We are either in their price range or they were referred to us. It’s not until I talk to them that they finally realize they have no clue why they want those articles, blogs, ebooks, etc. I think asking them questions like “What are you going to use these articles for?” is the first clue.

I have been in business for years so I won’t bore you with my self inflated sense of “been there done that” but, I do want to mention to all the small, large business owners out there surround yourselves with people that will speak the TRUTH not what you want to hear. You see by the time the information gets to the head Kahuna it’s so muddled with what the CEO wants to hear rather than what he “needs” to hear.

Here is my 2ç… It goes without saying when you write for yourself rather than a client there has to be a shift in thinking. One of the important things we have noticed is clients for the most part have no clue why they are ordering articles from us. We are either in their price range or they were referred to us. It’s not until I talk to them that they finally realize they have no clue why they want those articles, blogs, ebooks, etc. I think asking them questions like “What are you going to use these articles for?” is the first clue.

I have been in business for years so I won’t bore you with my self inflated sense of “been there done that” but, I do want to mention to all the small, large business owners out there surround yourselves with people that will speak the TRUTH not what you want to hear. You see by the time the information gets to the head Kahuna it’s so muddled with what the CEO wants to hear rather than what he “needs” to hear.

- Optimizing Content For Your Target Audience
- Optimizing Content For The Company

So many people are obsessed with search engines and SEO that they neglect…no… ignore, what the content they are creating actually means to the audience and the perception it gives of the company.

This is not really their fault either.

So information hungry are the search engines that they have inadvertently encouraged this wild growth in “article marketing”, churning out useless, and most of the time, dangerous unresearched information because people are under the misconception that this is the way to get ahead, when in reality, it isnt! Its a waste of time and money.

Well wrote, researched and objective engaging content is so much more powerful than this other crap because it covers all these points and due to its quality will inevitably lead to better search engine rankings.

Once that has been done then all that is left is for the audience to understand and appreciate the information you have presented and this is when you see much greater benefits to the audience in regards trust, confidence, and repeat visits and a much greater reflection of the company or brand.